Dry and brittle hair: how to solve in 2024?

Brittle hair is a problem faced by many women and men. Hair loses its shine, elasticity and strength, easily breaks and splits along its length. This not only spoils the appearance, but also lowers self-esteem and mood.

Dubai’s climate, which is characterized as hot and dry, especially during the summer months, can pose unique challenges for hair care. Here are some of the most common problems that residents and visitors to the city may face:

• Over-drying and dehydrated hair: High temperatures and low humidity can cause to become dry and brittle hair. This makes them more susceptible to damage such as split ends.
• Color fading: Strong sun exposure can cause color-treated hair to fade quickly, causing people to renew their color more frequently, which in turn can cause additional damage.
• Increased hair loss: Hot climates can exacerbate scalp problems such as dandruff and seborrhea, which in some cases can contribute to increased hair loss.
• UV damage: Direct exposure to the sun’s rays can not only damage the structure of your hair, making it duller and more brittle, but it can also negatively affect the health of your scalp.
• Scalp problems: Heat and sweat can increase the growth of bacteria and fungi on the scalp, leading to irritation, itching and other scalp problems.
• Difficulty styling: High heat and humidity can make hair more unruly and difficult to style, especially for those with curly or frizzy hair.

To minimize the impact of Dubai’s hot and dry climate on your hair, it is recommended to use moisturizing and nourishing hair products, regularly apply masks and balms, and protect your hair from the sun with hats or special products with UV filters. It’s also a good idea to drink enough water to maintain the body’s overall hydration level.

The founder of the brand, the famous biochemist and cosmetologist Marcel Contiou, in the 1950s created the first La Biosthetique laboratory in Paris, where he studied the relationship between biochemical processes in the body and the condition of hair and skin. His goal was to create products that would not only improve appearance, but also restore natural balance and harmony.

Since then, La Biosthetique brand has never stopped developing and improving, offering its clients effective and safe solutions for different hair types and problems.

One of the most common causes of hair breakage is insufficient nourishment and moisturizing. Hair is made up of keratin, a protein that provides strength and smoothness.

When hair doesn’t get enough vitamins, minerals and amino acids, keratin breaks down and hair becomes dry, dull and brittle. In addition, hair is exposed to various factors such as sun, wind, cold, pollution, hair dryer, flat iron, coloring and perming chemicals, etc.

All of these damage the outer layer of hair, the cuticle, which protects the hair from moisture loss and harmful influences. When the cuticle is damaged, hair becomes porous, splits and breaks.

So how can you protect and restore your hair from dry or brittle hair? To do this, you need to choose high-quality and suitable hair cosmetics, which will take into account the individual characteristics and needs of each hair type

La Biosthetique brand offers just such cosmetics, which has developed a number of lines and products for hair care for different structure, color and condition. Among them there are special products for brittle hair, which will help them regain strength, shine and health.

How do you get your hair back to health and beauty?

One such line is LONG HAIR. This is a line for long hair, which is  deep-cleansing, balances out the hair structure, protects against damaging environmental influences and gives the hair silky care. The products in this line include: