From October 27 to 29, 2025, Dubai hosted Beautyworld Middle East, the region’s largest international beauty exhibition, bringing together leading global brands, experts, and industry professionals.
La Biosthetique proudly showcased its latest innovations in professional haircare presenting the brand’s unique philosophy of “The Culture of Total Beauty” — where science meets elegance, and sustainability harmoniously blends with creativity.
Throughout the three days of the exhibition, the La Biosthetique team performed hairstyling and haircut sessions, highlighting the exceptional craftsmanship and artistry of the brand’s professionals. Visitors had the opportunity to experience La Biosthetique products firsthand, discover personalized beauty rituals, and witness the brand’s commitment to excellence in every detail.
In collaboration with Sothys and Wherteimar, La Biosthetique took part in a joint showcase celebrating innovative, luxury skincare and haircare — uniting European expertise, innovation, and refined service.
The participation of La Biosthetique at Beautyworld Middle East reinforced the brand’s growing presence in the region and its dedication to inspiring clients through a bespoke, conscious, and luxurious approach to beauty.
We extend our heartfelt gratitude to everyone who visited our booth and shared this inspiring experience with us. Your appreciation and enthusiasm continue to empower our mission — to create beauty in its purest form.
Media Coverage
Mentions of La Biosthetique, Sothys, and Wherteimar at Beautyworld Middle East 2025: